About StackGen

StackGen is building the agentic OS for DevOps — a platform that enables autonomous operations across cloud infrastructure, site reliability, and observability. Our AI agents make cloud environments self-building, self-governing, self-healing, and self-optimizing, eliminating the manual bottlenecks holding back modern engineering teams.

The StackGen platform spans three areas:

• AI SRE — A major focus for 2026, our autonomous SRE offering uses AI agents to detect, diagnose, and remediate production incidents, eliminating toil and closing the gap between alert and resolution. This is one of the fastest-growing segments in the market and a primary demand generation priority.
• Infrastructure and Platform Engineering — AI-powered automation built on enterprise-grade Terraform that delivers DevEx 2.0: extending AI beyond coding to infrastructure provisioning, enabling developers to provision production-ready infrastructure directly from their IDE. StackGen became a HashiCorp Partner in 2025.
• Managed Open Source Observability — Aiden delivers full-stack visibility without the cost or vendor lock-in of proprietary tooling, and without the operational overhead of managing an open source stack yourself.

Industry recognition. StackGen was named a Gartner Cool Vendor for AI and IT Operations in December 2025, and recognised across four 2025 Gartner Hype Cycles: Site Reliability Engineering, Platform Engineering, Infrastructure Strategy, and I&O Automation.

Trusted by Autodesk, SAP NS2, GreytHR, Nielsen, Piramal, and other enterprises across highly regulated industries including Finance and Healthcare, StackGen accelerates development velocity and improves operational reliability while maintaining enterprise visibility and control.

We are growing fast — expanding our market presence, product portfolio, and sales team to capture the rapid growth occurring in the AI agent and autonomous operations space. This role is central to building the pipeline engine that matches that ambition.

The Role

As Demand Generation Manager, you will own the non-events pipeline for StackGen. This is a full-funnel, multi-channel demand generation role: your mandate spans inbound discoverability, paid acquisition, outbound prospecting, ABM, triggered campaigns, and lifecycle nurture — with tight integration into our events programme. You will be the primary driver of how StackGen reaches, engages, and progresses buyers who have never heard of us through to those who are ready to have a commercial conversation.

This is an individual contributor role with broad scope. You will design, own, and optimise the demand generation system end to end, working closely with PMM, technical content, sales, marketing operations, and RevOps. You will need a strong grasp of StackGen’s products, market positioning, and use cases — not as a subject matter expert, but well enough to build campaigns that are credible to technical audiences and that arm the sales team with qualified, well-contextualised pipeline.

This is also an AI-first role. StackGen uses AI tooling not as a productivity experiment but as a structural part of how the team operates. We expect you to build and run workflows that would be impossible for a single marketer operating without AI leverage — and to be the person who raises the bar for what AI-augmented demand generation looks like.

We are looking for someone with 3–5 years of B2B demand generation experience, ideally in DevOps, cloud native, or adjacent technical tooling markets.

What You Will Own

Demand Generation Channels

You will manage the full mix of non-events demand generation channels relevant to DevOps and infrastructure tooling audiences:

• Inbound — SEO strategy and execution in partnership with technical content; AEO (AI Engine Optimisation) to capture emerging AI-assisted search behaviour
• Paid — hands-on management of PPC (Google, Bing) and paid social (LinkedIn Campaigns primary, Reddit, and emerging channels where DevOps practitioners spend time), including campaign setup, targeting, budget management, and ongoing optimisation for pipeline quality and ROI
• Outbound — targeted outbound sequences in co-ordination with sales and RevOps, using data enrichment and personalisation to improve response rates
• Events integration — demand generation activities that extend the reach of field and conference activity before and during events, plus post-event follow-up and nurture programmes to convert warm event-generated leads into pipeline
• ABM — targeted account-based campaigns co-ordinated with sales, built on technographic, firmographic, and intent signals, with content and ad personalisation at the account or segment level

Campaign Types

You will design and run campaigns across three strategic models:

• ABM campaigns targeting key accounts with specific identified needs, co-ordinated with sales and built on technographic, firmographic, and intent signals
• Broad demand generation campaigns built around individual personas (platform engineer, SRE, DevOps engineer, VP Engineering, CTO) or specific product capabilities and use cases
• Triggered campaigns activated by behavioural, technographic, or third-party signals — reaching the right buyer at the moment of relevance rather than on a fixed cadence

Full-Funnel Lifecycle and Content

Your campaigns will span the complete pre-pipeline lifecycle — from reaching buyers at the problem-aware stage who do not yet know a solution like StackGen exists, through solution-aware buyers evaluating approaches, to vendor-aware buyers who are actively assessing options. You will brief and create campaign content — emails, landing page copy, ads, and follow-up sequences — drawing on StackGen’s positioning, use cases, and buying reasons to ensure every touchpoint is relevant and credible.

Nurture programmes are a core part of this: event-warm leads, inbound enquiries that are not yet ready for sales, and prospects re-engaged through triggered signals all need structured, staged follow-up. You will own that system end to end.

Performance Tracking and Optimisation

You will track, report, and optimise across all channels. This means maintaining visibility on campaign performance (impressions through to pipeline contribution), running structured A/B tests, and making data-driven decisions on budget allocation. You will work closely with marketing operations to ensure tracking, attribution, and reporting infrastructure supports the decisions you need to make.

AI-Powered Workflows

You will use AI tooling as a native part of campaign creation, execution, and optimisation. This includes ad hoc task acceleration, human-in-the-loop workflows for content quality and targeting, and autonomous or semi-autonomous workflows for research, personalisation at scale, signal processing, and reporting. Tooling includes Claude, ChatGPT, Claude Cowork, and Claude Code, among others. We expect you to iterate quickly, share what works, and raise the bar for how the broader team uses AI.

What You Bring

Domain Knowledge

You have genuine familiarity with the teams and challenges that StackGen serves. You understand what platform engineers, SREs, DevOps engineers, and observability practitioners actually care about — not at a surface level, but well enough to write copy they will not skip, choose channels where they actually spend time, and identify the signals that indicate real intent. You are also comfortable speaking the language of VP Engineering and CTO buyers, and understand how technical and economic buyer conversations differ.

Experience in or adjacent to one or more of the following areas is strongly valued:

• Platform engineering and developer platforms
• DevOps tooling and CI/CD ecosystems
• Site Reliability Engineering and incident management
• Observability, monitoring, and managed open source tooling
• Developer tools and dev tooling ecosystems (adjacent to DevOps but distinct — e.g. IDEs, SDKs, testing frameworks, internal developer platforms)
• Data engineering and analytics tooling (a meaningful adjacent segment sharing ICP overlap)

More broadly, experience marketing to or within the CNCF community — vendors, projects, or practitioners operating in the cloud native ecosystem — is a strong proxy for the domain fluency we are looking for.

Demand Generation Expertise

You have 3–5 years of hands-on B2B demand generation experience and have built and run programmes, not just executed campaigns inside an existing system. You understand how to construct a pipeline model, set targets by channel and stage, and use data to identify what is working and what is not. Specific experience we are looking for:

• SEO and AEO — understanding of technical SEO execution and the emerging discipline of optimising content for AI-assisted search and answer engines
• Paid acquisition — hands-on experience running LinkedIn Campaign Manager and Google Ads/PPC, with a track record of optimising for pipeline quality, conversion rates, and ROI rather than just lead volume
• ABM — experience with account selection frameworks, intent and technographic data, and content or ad personalisation at the account or segment level
• Outbound — understanding of how to structure outbound sequences, integrate with sales, and use data enrichment and personalisation to improve response rates
• Post-event nurture — experience building follow-up programmes that convert event-warm leads into qualified pipeline over time
• Lifecycle and nurture — experience building multi-stage nurture programmes that move buyers through awareness and consideration

Marketing Technology

You are comfortable operating a B2B marketing tech stack and know which tools matter for a company at StackGen’s stage. Relevant experience includes:

• Marketing automation and CRM — HubSpot, Marketo, or equivalent; Salesforce or similar CRM for pipeline visibility and lead handoff
• Paid platforms — LinkedIn Campaign Manager, Google Ads, and associated analytics tools (Google Analytics, GA4)
• Intent and technographic data — Bombora, G2, 6sense, or similar tools for signal-based targeting
• Analytics and attribution — ability to build and maintain dashboards, run attribution analysis, and connect campaign spend to pipeline outcomes

AI Fluency

You actively use AI tools in your daily work. You are not a casual user — you have built workflows, learned what produces reliable outputs, and formed views on where AI adds genuine leverage versus where it falls short. You are curious about emerging tooling and willing to experiment. Comfort with Claude and ChatGPT is expected. Experience with agentic tools such as Claude Code, or workflow automation platforms such as n8n, is a meaningful advantage.

Cross-Functional Collaboration

Demand generation does not work in isolation. You will work closely with PMM on positioning and messaging input, marketing operations on stack and attribution, technical content and community on organic channels, sales and RevOps on targeting and pipeline handoffs, product on use case and launch alignment, and customer success where post-sale signals inform re-engagement. You are used to operating as a system player — bringing your function’s output to a shared goal rather than optimising a channel in isolation.

Working at StackGen

StackGen is growing fast across new markets and a rapidly expanding product portfolio. The demand generation function is at an inflection point: we have strong product market signals and a sales team that is scaling, and the mandate now is to build the pipeline engine that matches that ambition.

This role has genuine scope. You will inherit channels and programmes in various states of maturity and will have the latitude to redesign, prioritise, and build from that base. The team you will work with is strong and technically credible, and the AI tooling infrastructure we have invested in gives you leverage that a traditional demand generation team does not have.

We care more about whether you genuinely know the DevOps ecosystem and can connect with the audiences we serve than about which job titles you have held. A practitioner background — engineering, platform work, SRE — combined with developed demand generation skills is worth more to us than a long campaign management CV without the domain depth.

StackGen is an equal opportunity employer.